Builder.Miami adopts a Pillar + Cluster model to build topic authority and improve internal linking for SEO.
The central pillar post covers the broad theme: Miami Construction Content Strategy. It offers an overview of every major phase and points readers to specialized cluster posts on subtopics.
Core elements of the pillar post:
- Define Project Scope: Overview of objectives, milestones and budgets. Cluster post: Setting Objectives and Budgets in Miami Construction.
- Contractor Selection Process: Summary of license checks, portfolios and references. Cluster post: Verifying Licenses & Portfolios.
- Legal & Compliance: High-level guide to code adherence and contract essentials. Cluster post: Florida Building Code 2020 Explained.
- Safety & Site Management: Outline of OSHA training and coastal environmental protocols. Cluster post: OSHA Compliance & Coastal Protocols.
- Communication Workflow: Details on meetings, progress reports and digital tracking. Cluster post: Effective On-Site Communication Tools.
- Value Assessment: Instructions on comparing bids, managing change orders and dispute resolution. Cluster post: Evaluating Bids & Contracts.
- Project Timeline & Inspections: Scheduling framework, walkthrough checklists and reporting. Cluster post: Managing Project Timelines & Inspections.
Each cluster post dives deep into its specific topic, offering checklists, templates and real-world examples. Every cluster page links back to this pillar post, reinforcing key messages and boosting SEO relevance.
By implementing this Pillar + Cluster strategy, Builder.Miami creates a comprehensive content hub that guides clients through every step of their build, while maximizing search visibility and user engagement.